Coca Cola Launches 16 New Bottle Caps That Transform Coke Bottles Into Useful Things

posted in: News | 4

Coca Cola has started a great new campaign that is aimed at bringing awareness to common folks about recycling. The campaign has been created in collaboration with Ogilvy and Mather China. The idea is to launch 16 innovative caps, which can be screwed on to the Coca Cola bottle and transform them into something useful.

image
New Coca Cola Bottle

The campaign is named ‘2nd Lives’ and focuses on imparting practicability to Coca Cola bottles so that instead of throwing them away, consumers make them a part of their lives by using these caps, which will transform the bottle into different things; water gun, paintbrushes, whistles, pencil sharpeners and what not.
The target audience is the consumers in Vietnam who are being encouraged to recycle. Coke will be giving about 40,000 of these smartly designed caps to start off the campaign. The campaign questions; ‘What if empty Coke bottles were never thrown away?’

Previous Chapter
Next Chapter

4 Responses

  1. You’ve made some really good points there. I looked on the web to find out more about the issue and found most people will go along with your views on this web site.

  2. Hello would you mind stating which blog platform you’re working with? I’m looking to start my own blog in the near future but I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S My apologies for getting off-topic but I had to ask!

  3. Wonderful beat ! I wish to apprentice whilst you amend your site, how could i subscribe for a blog web site? The account aided me a applicable deal. I were tiny bit acquainted of this your broadcast offered shiny transparent idea

  4. Howdy outstanding blog! Does running a blog similar to this require a great deal of work? I’ve absolutely no knowledge of coding however I had been hoping to start my own blog in the near future. Anyhow, should you have any suggestions or tips for new blog owners please share. I know this is off subject but I simply had to ask. Cheers!

Leave a Reply