BlackBerry acquires Movirtu to improve adoption of BYOD, COPE – Vanguard News

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The Canadian smart phone maker,BlackBerry Limited has announced the acquisition of Movirtu, a provider of virtual identity solutions for mobile operators that allows multiple numbers to be active on a single device.
Accordingly, the new solution would enable “split billing” for iOS, Android and BlackBerry
Although the terms of the transaction were not disclosed as at press time, the new development would improve device management in bring-your-own device (BYOD) and corporate owned personally enabled (COPE) environments.
With Movirtu’sVirtual SIM platform, both business number and personal number could be used on a single mobile device, with separate billing for voice, data and messaging usage on each number.
The acquisition complements BlackBerry’sSecure Work Space, BlackBerry Balance and other partitioning technologies,which give employees the freedom and privacy they want for their personal use while delivering the security and management needed for business use.
With Movirtu, employees can switch between profiles for calls, data and messages, while on their home network and in roaming situations.
As a result, employees can switch between business and personal profiles easily without carrying multiple devices or SIM cards, and charges are appropriately billed to the company and the employee.
Additionally, in conjunction with the BlackBerry Enterprise Service (BES) platform, enterprise customers will be able to apply IT policies to the business number without impacting the usability of the device for personal use.
“In a BYOD and COPE world, there remain a number of efficiency and convenience challengesfacing enterprises, employees and mobile operators alike,” John Chen, Executive Chairman and CEO, BlackBerry, said adding that, “The acquisition of Movirtu complements our core strategy of providingadditional value added services, and it will leverage our key assets, including our BES platform, along with our existing global infrastructure which is connected to a large number of mobile operators around the world.”
“BlackBerry is the best partner to help us carry forward our vision of redefining the mobile experience by introducing virtual identities,” said Carsten Brinkschulte, CEO, Movirtu. “We address the challenges of BYOD and COPE by providing our unique and innovative technology solution through BlackBerry’s existing relationships with mobile operatorsand customers around the world.”
The new Virtual SIM capabilities will be offered by BlackBerry through mobile operators to provide customers with multiple identity based service offerings.

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